Team

Alycia Cavadi

Principal and Consultant: Boston/Boulder

Alycia has over fourteen years of outdoor industry experience, in sales, operations, marketing, and communications. She brings her comprehensive expertise to clients looking to differentiate and build their brands in crowded markets. She develops and directs campaigns for leading outdoor brands, including work with Icebreaker, Lole, and Eastern Mountain Sports. Focusing on product and brand publicity, Alycia develops and executes a variety of PR initiatives including new product launches, promotional media tours, event promotion, brand positioning, and long-range strategic planning. She works closely with mainstream consumer media outlets as well as all of the top outdoor and snowsports publications and sporting goods trades. Click here for more about Alycia.

Lynn E. Bannon

Account Supervisor: Boston

A 20-year communications veteran, Lynn is a long-time associate of Momentum Media PR, offering strategic planning, writing and media relations support. Lynn previously worked as an account director at a boutique PR firm in Boston, Massachusetts, managing half of the agency’s accounts and driving several successful new business initiatives. She also served as a vice president in the Boston office of Shandwick Golin/Harris, a global PR firm, working mainly with public affairs and consumer products clients. She has also managed her own independent practice for many years.  Click here for more about Lynn.

Bethany Mousseau

Senior Account Manager, Boston

Bethany has spent a decade in public relations working on everything from b-to-b, technology and consumer packaged good accounts. But her real passion keeps her working with active lifestyle and endurance/outdoor recreation clients. Before joining Momentum Media PR, Bethany played major and successful roles with accounts at Carmichael Lynch Spong including PowerBar, Gerber, Amana/Whirlpool, and projects with New Balance. Formerly Stanwood & Partners PR, additional client responsibilities included GoLite footwear, Chaco and SmartWool. Bethany started her PR career at Weber Shandwick Worldwide with global accounts such as DuPont and Hanes/Hanes Her Way. Well-versed in media relations, Bethany also has extensive experience with social media, strategic planning and client counsel. As part of the Momentum Media PR team Bethany works on several account teams and assists with company marketing and business development planning.  When not working, you can find Bethany…racking up miles on her bike, huffing and puffing through a trail run, and chasing her two children, Olivia and Charlie.

Claim to Fame: Bethany delivered a yearly PR review to approximately 2000 people during a client meeting for the annual American Association for Nude Recreation (AANR) summit in Corona, California…and maintained eye-contact!

Timmy Dow

Senior Account Executive, Boston & Boulder

Timmy’s English writing degree gives him a solid foundation for communications, but it’s his energy and interest in all things adventure that make him a natural for active lifestyle PR. Timmy was raised by skiing fanatics, racing on the mean slopes of New England before coaching the U.S. Ski Team’s women’s development program in Lake Placid.  Always in constant motion, Timmy’s passions for skiing, surfing, cycling, and sailing have taken him around the globe, including over 100,000 sea miles as a boat captain.

Claim to fame: Photographing and meeting Nelson Mandela

Dixie

PR Hound: Boston/Boulder

A friendly face around the office and on the tradeshow floor, Dixie pursues positive public relations and networking opportunities, and is always game for a photo opp – a true PR hound.