Alycia Cavadi
Principal and Consultant: Boston/Boulder
Alycia has over fourteen years of outdoor industry experience, in sales, operations, marketing, and communications. She brings her comprehensive expertise to clients looking to differentiate and build their brands in crowded markets. She develops and directs campaigns for leading outdoor brands, including work with Icebreaker, Lole, and Eastern Mountain Sports. Focusing on product and brand publicity, Alycia develops and executes a variety of PR initiatives including new product launches, promotional media tours, event promotion, brand positioning, and long-range strategic planning. She works closely with mainstream consumer media outlets as well as all of the top outdoor and snowsports publications and sporting goods trades. Click here for more about Alycia.


Lynn E. Bannon
Account Supervisor: Boston
A 20-year communications veteran, Lynn is a long-time associate of Momentum Media PR, offering strategic planning, writing and media relations support. Lynn previously worked as an account director at a boutique PR firm in Boston, Massachusetts, managing half of the agency’s accounts and driving several successful new business initiatives. She also served as a vice president in the Boston office of Shandwick Golin/Harris, a global PR firm, working mainly with public affairs and consumer products clients. She has also managed her own independent practice for many years. Click here for more about Lynn.


Kate Morton
Assistant Account Executive: Boulder
Kate started as Momentum’s intern in the fall of 2007 and quickly established herself as a valuable member of the Momentum team. Kate is currently pursuing an English degree at the University of Colorado, Boulder with a focus on communications. As Momentum’s Assistant Account Executive, Kate helps with all aspects of media outreach coordination, and provides client support at tradeshows and media events.

Kate brings crucial insight on the youth market and social networking, researching social media and networking opportunities on behalf of Momentum’s clients. Her genuine interest in marketing communications and public relations led her into the agency world, where she hopes to remain post graduation in May of 2009.

Kate’s interest in the outdoor and action sports industries stems from her personal passion for sports and the outdoors. A former soccer captain and lacrosse all-star, Kate now focuses mainly on yoga, hiking and skiing in Colorado’s Rocky Mountains.


Dixie
PR Hound: Boston/Boulder
A friendly face around the office and on the tradeshow floor, Dixie pursues positive public relations and networking opportunities, and is always game for a photo opp - a true PR hound.