Alycia Cavadi
Principal and Consultant: Boston/Boulder
Alycia has over fourteen years of outdoor industry experience, in sales, operations, marketing, and communications. She brings her comprehensive expertise to clients looking to differentiate and build their brands in crowded markets. She develops and directs campaigns for leading outdoor brands, including work with Icebreaker, Lole, and Eastern Mountain Sports. Focusing on product and brand publicity, Alycia develops and executes a variety of PR initiatives including new product launches, promotional media tours, event promotion, brand positioning, and long-range strategic planning. She works closely with mainstream consumer media outlets as well as all of the top outdoor and snowsports publications and sporting goods trades. Click here for more about Alycia.


Lynn E. Bannon
Account Supervisor: Boston
A 20-year communications veteran, Lynn is a long-time associate of Momentum Media PR, offering strategic planning, writing and media relations support. Lynn previously worked as an account director at a boutique PR firm in Boston, Massachusetts, managing half of the agency’s accounts and driving several successful new business initiatives. She also served as a vice president in the Boston office of Shandwick Golin/Harris, a global PR firm, working mainly with public affairs and consumer products clients. She has also managed her own independent practice for many years. Click here for more about Lynn.


Sally Francklyn
Account Coordinator
 An early adopter of a communications career, Sally joined the Momentum Media PR team after an editorial internship at Skiing Magazine. She quickly established herself as a valuable asset, offering trade show support and working closely on client accounts. Her passions for skiing, writing, communications, and social networking have positioned Sally for success in all things PR and outdoor. Sally supports Momentum Media PR’s daily operations, editorial opportunities, tracking media coverage, writing press materials, and new client acquisition.

With the Colorado Rockies in her backyard, Sally grew up skiing nearly every weekend and now spends her time telemarking and volunteer ski patrolling at Copper Mountain. In the summer, she enjoys road biking, hiking, and tubing Boulder Creek. She will receive her degree in English with a focus on Creative Writing, and Philosophy in May of 2009.


Dixie
PR Hound: Boston/Boulder
A friendly face around the office and on the tradeshow floor, Dixie pursues positive public relations and networking opportunities, and is always game for a photo opp - a true PR hound.