Momentum recently outfitted Treehugger.com founder Graham Hill with Icebreaker pieces for his voyage on the Plastiki a boat made of 12,000 plastic bottles. Graham and the crew loved the way Icebreaker performed, keeping them warm, dry, and odor-free for many many days at sea. Once ashore, Graham wore his Icebreaker for the cover shoot of [...]
Archive | May, 2010
Old Dogs Learning New Tricks, But Most Are Still Left To The New Dogs
More validation than revelation, the Pew Research Center’s Project for Excellence in Journalism has gathered a year of data on the top news stories discussed and linked to on blogs and social media pages and seven months’ worth on Twitter. The numbers and statistics have been analyzed and here are a few highlights: Social media [...]
Re-wearable workout gear inspires global reach – MORE Magazine features Icebreaker
In honor of Earth Day, I have been looking for interesting products that inspire ‘GREEN” exercise. Green Exercise connects people to nature in their local areas and is one of the most cost-effective ways of improving the nation’s physical and mental well-being. Exercise clothing made from 100% natural fibers like cotton or wool are a [...]
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