“Innovative”. Perhaps, the most overused word in the outdoor industry, and in many others, I’m sure. It’s not that often that a truly innovative fabric comes along. Check out this article in The New York Times – Schoeller Textiles and Technologies has found a way to “Make Black Even More Cool”. That is, by deflecting up to 80% of the sun’s rays, apparel made with Coldblack (like Mammut’s ever-popular Champ pant, pictured below) makes wearing black in baking sunlight feel cooler that wearing white or any other color. Neat trick, huh?
